Edelman buys 243 copies of Naked Conversations
February 25, 2006
Dick Edelman, head of Edelman PR, picked up 243 copies of Robert Scoble’s and Shel Israel’s book, Naked Conversations. Dick is handing this book on ‘How Blogs are Changing the Way Businesses Talk with Customers’ out to each of his senior managers.
I’m through the first couple chapters. The book’s a must have for any marketing, PR or communications person looking to keep up with where the industry is headed. For that matter, any lawyer or professional services business person would benefit from learning why blogs are so important.
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