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Washington Post adds tagging : Rubel sees tagging for all PR

Steve Rubel points out that the Washington Post has added bookmark with buttons to their article templates. Steve does not see social bookmarking such as stopping with newspapers

PR types and marketers should take note of this too. Ads, press releases, online marketing collateral, word of mouth and viral campaigns, you name it will have these buttons. They will become as ubiquitous as those ‘email this to a friend’ buttons you see everywhere.

I think we’ll get to the day where people are tagging content like this on a large scale. But right now, it’s a very small percentage of people (less than a 1%) who know what tagging like this means. Until then, slapping too many buttons on a blog can give it an undesired Nascar look.

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