B.L. Ochman, my source for this post, summarized the reasons given in the article that blogs are a big deal.
- Increased penetration of broadband
- Media attention to blogs spurred consumer interest
- Consumers want to personalize the Internet
- Businesses have jumped on the ‘blog bandwagon’
Blogs are big business for law firms and professional services firms because consumers and business people do want personalized content. Personalized content that lawyers and other professionals can publish about their niche area of practice. The result is an enhanced reputation and a growth in business.