Lawyer ads displayed on rooftops

For law firms not up to marketing by sharing their intellectual capital via a blog and looking to stick to yellow pages and the like, there’s lawyer ads on rooftops.

Colin Fitz-Gerald has started a company called RoofShout which does ads designed to be viewed on satellite mapping sites. And Wired Magazine picked it up today.

Click on the aerial view of a cityscape on Google Earth or Microsoft’s Live Local, and most of us don’t discern much more than a cluttered expanse of buildings and car-lined streets. But where others see a sprawl of empty rooftops, Colin Fitz-Gerald sees a cornucopia of unused advertising space.

Source of post: MIT Advertising Lab