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Email marketing goodbye, hello RSS

American Online and Yahoo are about to start using a system that gives preferential treatment to messages from companies that pay from 1/4 of a cent to a penny each to have them delivered. This reported by Saul Hansell at the New York Times.

Steve Rubel, a recognized leader in PR & communications on the net and my source, sees this as email marketing goodbye, RSS hello.

The door has officially closed on email marketing. Maybe this will drive more companies to start up opt-in RSS feeds and blogs that facilitate dialogue.

In 2004 Bill Gates said Web sites and email were outdated means of communication and that blogs with RSS were the answer. We’re beginning to see it.

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