Blog visitors and traffic

Ted Demopoulos, co-author of a Blogging for Business, offers good advice for getting blog visitors and traffic.

Draw people you already know.

• Your email signature
• Letterhead
• Links from your website
• Presentation handouts

Get people off the net.

• Search engines
• Blogrolls
• Links and trackbacks from other blogs
• Comments left on other blogs

Keep visitors returning.

• Good, even compelling, content
• Visually pleasing or at least not so ugly it gives them headaches
• Good navigation options – some combo of categories, search, dated archives, most popular posts list, etc.
• Easy to remember URL and blogname

Good stuff. Adding Ted Demopoulos’ and Shel Holtz’ Blogging for Business blog, the companion to the book, to your feeds would not be a bad idea.