Be sensitive to the content and presentation of your blog. Although you may intend for your blog to help promote your company, the best blogs are subtle in their approach, offering such information as expert advice and links to relevant Web sites, rather than a hard sell of your products or services.
I couldn’t agree more. Offering helpful information, akin to being a clearinghouse on a niche topic, is the key to effective marketing via a blog.
Think people want to year lawyers and professional business people toot their horn on a blog? Not.