What Buffalo’s big firms do invest in is any kind of communication that might give clients and potential clients a chance to know their lawyers better.
So those marketing staffers get involved with everything from client-friendly seminars on targeted areas of practice to newsletters on topical legal issues to event sponsorships, networking opportunities and charitable activities.
Per Hodgson Russ Marketing Director Linda Schineller:
As in any professional services grouping, whether it be legal, accounting or medical service, what you’re really buying is talent and information. If you showcase it in a seminar, people then get an actual glimpse of the product.
That’s why professional marketing blogs are so popular. Blogs showcase a lawyers knowledge and skill in a niche area of the law.
I talk with 40 or 50 good law firms a month. When they hear how blogs work, they’re excited. It’s the same type of marketing discussed here – getting clients to know lawyers’ talents.