Companies go bloggy for marketing: Information Week

Large companies are catching onto blogs in a big way per an excellent article in Information Week. Covers both the need to listen to what your target audience is saying on the blogosphere and the need to publish via blogs.

Of special note were the large sums companies and organizations were paying for services related to blogs. Maybe Mom’s prayers that LexBlog be successful are being answered. Not sure Mom knows what I really do (not that she cares as long as I can feed the family). She did say in a call yesterday that she heard people talking about ‘that thing I work with’ and asked again how it was going ‘working for that company?’