Blogs as eBay marketing tools

An online seller on eBay is increasing his sales because of a blog marketing efforts. When asked what online seller do with a blog, Kelvin Cook gives them this list.

• Inform your customers
• Give more information about merchandise
• Give your auctions/store items greater page rank
• Attract customers
• Blogs have popular methods of being searched including Technorati, Bloglines, and Del.icio.us

Cook’s logic is sound.

I thought it would be a good idea to start a blog about collectible mugs. I update this blog when I find new information about mugs in the news and other online sites. When I get new mugs in, I link to other resources on the Internet about them and provide a great deal more information about collectible mugs then I would be able to in my store/auction listings alone.

Lawyers and professional business people can learn from Cook. You have your area of expertise. You’ve probably got a Web site. Now just start a blog sharing new information relevant to your area of expertise from the news and other online sites. Your reputation will be enhanced as a reliable and trusted authority, your web site traffic will grow and you’ll obtain more clients. Not bad.