RSS stats? Feedburner may be the answer

Law firm and professional services business clients of LexBlog routinely ask how they can measure traffic to their blogs. They’re pained when they cannot easily track traffic via RSS feeds.

Alex Barnett has an excellent post on measuring RSS stats using FeedBurner.

I was really impressed by the subscriber experience (usability, options) it provides and the metrics reporting (I’m a bit of stats freak) and other features…….Since creating the FeedBurner feed, I’ve gained 400 net-new subscribers (circulation) of the new feed – this is plus whatever I had gained prior to September (I estimate there are around 700-900 subscribers to my other ‘old’ feed. (If you think you’re one of these subscribers – and you will be if you subscribed before Sept – please update with the new feed, thanks).

What I find really interesting is the ability to see which items interest my subscribers and understand how Itemviews (number of times an individual content item has been displayed in a feed reader) drives clickthoughs.

FeedBurner produces some decent charts some of LexBlog’s clients may like (hint for LexBlog dev team). Here’s a few I borrowed from Alex.