Rich Karlgaard, the publisher of Forbes, the nation’s most popular business and financial magazine, read by 4.5 million people per issue, offered some insight with his post My Life as a Blogger.
Blogging is not overhyped. You may be forgiven for thinking so, as no day goes by without a story on blogs. But blogs are no fad. They are cheap and easy to do. And blogs fulfill that deepest of human needs as defined by psychologist Abraham Maslow: self-actualization. People write blogs because they want to know themselves and want to be known by others and because they want their lives to count. When a communications medium is both riding the Moore’s Law cost-capability curve and tapping into a deep need, it’s no fad.