Blogs not overhyped nor fad : Forbes publisher

Rich Karlgaard, the publisher of Forbes, the nation’s most popular business and financial magazine, read by 4.5 million people per issue, offered some insight with his post My Life as a Blogger.

Blogging is not overhyped. You may be forgiven for thinking so, as no day goes by without a story on blogs. But blogs are no fad. They are cheap and easy to do. And blogs fulfill that deepest of human needs as defined by psychologist Abraham Maslow: self-actualization. People write blogs because they want to know themselves and want to be known by others and because they want their lives to count. When a communications medium is both riding the Moore’s Law cost-capability curve and tapping into a deep need, it’s no fad.

Source of post: The Doc Searls Weblog