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How blogging can help your business in the new year

December 30, 2005

Hendry Lee, who helps business owners use technologies to market their business online, has a nice story on how blogging can help your business.

Despite blogs being in their infancy, Lee says businesses are finding big marketing gains through blogs. “Standalone conventional websites used to adequately deliver information, but nowadays customers want more than that.”


What can a blog do for your business?

  • Keep in touch with prospects and customers. Keep the interaction flowing and let them know you better. Demonstrate that there is a human behind your business, instead of a static website.
  • Position yourself as an expert in your niche. Regularly post about business events, share thoughts, new innovations or even provide customer service.
  • Capture leads. Engage them with content, delivered regularly through blogs, RSS feeds and e-mail.
  • Generate revenue. Selling advertising space, products, services, or build relationship and pre-sell.
  • Boost business productivity. Used internally for communication, project management, or just a personal place to throw ideas at.

The new year is upon you. Can you afford to listen to the blog naysayers for your marketing advise when they themselves have never published a good blog? If you do, you’re going to be lapped by your competition by this time next year.


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