Podcasts? Because target audience includes some who are better listeners than readers

Podcasts may not interest all in your target audience but as Yaro Starak at Small Business Branding points out, some people learn by listening as opposed to reading.

If you have ever studied marketing and communications you may have learnt about the different ways people learn and study – by listening, reading, watching or experiencing. Generally most human beings learn through one of these methods and they have a ‘best’ way to digest and comprehend information.

If you follow the 80/20 way of life where you maximize your working hours by only doing tasks that provide the most value for you, then discovering which way you learn most effectively is very important. While some people learn almost equally as effectively by listening to words as reading them, others have a very dominant way of learning and should only study using that method. For example I find I learn best by listening but I’m also good at reading, I’m just a slow reader so I need to skim read in order to best use my time. I tend to mix up my studying with both books and audio.

Podcasts take time and the right resources to do professionally. But they’re worth looking at for law firm and professional services’ marketing.