I agree, the content is a great add and it’s easy to get. Send an email to someone you would like to interview with 5 to 10 questions. Make it easy to respond in a half hour or less. Make it easier yet – 3 to 5 questions that can be answered in 15 minutes and make it a two parter.
I’ve got to start doing this. LexBlog has some wonderful clients from all over the country publishing blogs on all types of topics. There’s a wealth of intellectual capital in those folk’s heads on how to publish a successful blog and get business as a result.