Should lawyers blog?

James Hasset, a consultant to leading organizations, author of AdverSelling: How to Build Stronger Relationships and Close More Sales by Applying 26 Principles from Successful Advertising Campaigns and publisher of the Law Firm Business Development blog, came away from marketing expert Larry Bodine’s recent presentation believing the answer was yes.

Blogs can be a great tool for establishing a law firm and especially for building awareness of a specific practice group or individual lawyer.

Hasset goes on to describe other cases where professionals have used blogs as part of their practice. He makes clear that professionals, like it or not, will be using technology to market themselves.