Incomplete Guide to Blogs and the New Web : Seth Godin’s free online book

Seth Godin has published a brief ebook entitled Who’s There? The Incomplete Guide to Blogs and the New Web. You may download it for free by clicking here.

How important are blogs per Seth Godin?

I wish I had started a cable TV network in 1980.

I also wish I had built a search engine in 1995.

Too late.

Blogs, on the other hand, are changing the consumption of information far far faster than either of those two outlets ever did. Yes, it’s different, it’s not a winner take all world, but no, that doesn’t make the opportunity any less interesting.

Though Seth says this ebook is not a set of blogging faq’s, it’s a heck of a good set of guiding principals on publishing a blog.