Why Write a Blog? Why not is the better question for lawyers?

Kansas family law lawyer, Grant Griffiths, posts that the better question is not ‘Why write a blog?’ but ‘Why not write a blog?’ His answers:

• Writing a blog takes far less time than lawyers think. You don’t have to do it everyday. There are bloggers that have been successful who only post once a week to a couple of times a month. If you wanted to be more successful, you can find 30 minutes to an hour a day to devote to the marketing of your firm or business.
• Posting and updating your blog is what attracts the search engines. This is one key reason why blogs almost always place higher in searches than a static website in Web users google searches.
• Blogging not only is a great way to market your firm or business, but it also can be a tool to get your clients or customers involved.
• Blogging keeps you informed on the services you provide or the business you run.
• One other advantage of blogging over other forms of marketing is the community you build and become involved with.

In addition to his family law blog, Grant’s Home Office Lawyer is a nice addition to to your RSS feeds on law firm marketing and management.