Media deals push blogs into the mainstream

News and entertainment junkies looking for content focused on a particular niche have always read blogs. Now MSNBC reports media deals are pushing blogs into the mainstream.

Andrew Sullivan, whose commentary on the Daily Dish has become required reading for many in the last five years, announced this week he would begin posting his blog on Time.com.

A day later Yahoo said it was expanding its blog content, adding items from Gawker Media’s blog empire. Last month, AOL spent a reported $25m to buy Weblogs, which owns about 85 blogs covering parenting, travel and other activities.

Blogs Blogs everywhere you look. Law firms and professional service firms will be well served by using a medium that is quickly becoming part of the public’s regular Internet use.