Boston lawyer blogs bring new clients

Lawyer blogs bring marketing success per an article in Boston’s Business Journal.

Only a relatively small number of local lawyers have picked up on the practice, but devotees swear by blawging’s marketing power. Blawgers also say blogging, or Web logging, has the added benefit of forcing them to stay current on case law……Name recognition and search engine optimization (search engines give higher rank to frequently updated sites) are two major benefits, but blawging has also helped [Attorney Brandy] Karl create an informal network of far-flung colleagues who refer cases to each other.

The bottom line? Karl’s blawg has translated into legal work.

‘You have to use different marketing strategies when you’re younger,’ Karl said. ‘There’s an age barrier.

A number of lawyers in Gesmer Updegrove LLP run separate blogs. They say it validates the firm. In addition the lawyers have found it takes 30 to 45 minutes to read a legal case and write a blog entry, much less than it takes to write a law review article.