For the past few years, blogs have been all the rage. But should your firm have one? Experts say ‘yes,’ with a few conditions. You must be able to keep the content fresh, updating it at least once a week, and you need to have a specific niche or focus for the blog. ‘If developed as part of a cohesive overall marketing campaign, law firm blogs can be very effective,’ Tincher said. ‘They can enable the blogger to distribute information quickly and in a more personal fashion.’
Blogs also can help establish a firm or specific attorney as an expert in a highly specialized field and keep clients current on ever-changing legal information, Veesenmeyer noted. Bodine is of the opinion that having several blogs is better than one. ‘The blogs compliment the main Web site and send traffic to it,’ he said. ‘The blogs can take the place of paper newsletters, client alerts and other public communications.’
Having content to publish and getting lawyers to spend a few minutes to post it has not proven a problem for LexBlog clients. We teach lawyers how to use RSS effectively. That way they they have all the content the need to blog about and get people around the net talking about the lawyer. Nothing like people talking about you and getting contacted by people as a result of your blog posts to keep you blogging.