I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. They don’t want to continue wasting their money, but they’re afraid to stop advertising and lose their spot. They want to know what’s going on and what to do.
Frankel says law firms are not the only ones loosing out in the yellow pages.
In his article ‘Quit wasting money on Yellow Page advertising’ by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, ‘Why has advertising in the Yellow Pages changed from one of the best ways to advertise to one of the worst in just a few years?’
Additionally, Dr. Lynella Grant, author of ‘Yellow Page Smarts Snags More Callers’ in her article ‘Yellow Page Advertisers: Your Calls are Going to Decrease – Here’s the Remedy’ states, ‘Response rates to Yellow Page advertising are declining. There’s no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best-pulling ad in the section isn’t getting the number of callers or sales it used to. At the same time, the monthly cost to maintain your same-size directory ad keeps going up.’ ‘Some (like contractors and lawyers) are declining more steeply than others.’ ‘Advertising only in the Yellow Pages is no longer a safe bet’
When you look at the ever increasing number of phone books a law firm needs to be in for just one city and the increasing cost per book, law firms need to wonder why keep advertising in the yellow pages.
Compare the cost of a full page ad in the yellow pages ($60,000 plus) with a good Web site for about $7,500 or a custom designed search engine optimized blog with training support and marketing at $1,500 plus a monthly fee. Plus a lawyer that’s blogging correctly will have their content mentioned at various places where their target audience
is congregating on the net.
Don’t know about you guys, but to me it’s a no brainer.
Source of post: MyShingle.com