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McDonalds’ blogs and podcasts : How to get buy the lawyers

October 16, 2005

Shel Holtz, a corporate communications expert, thinks its wonderful that McDonalds’ COO is using blogs and podcasts. He particularly liked the COO’s advice on how to get the blog project past the lawyers.

Bring them into it early and often. Make them feel a part of the process. The truth is, you probably have the policies in place already, if you have online communication policies. You just have to adapt them for blogs.

I give LexBlog customers very similar advise. Marketing professionals should present blog policies in advance. It shows those concerned about professional marketing blogs that you have thought through the liabilities, ethics and appearance of blog communications. And as the COO of McDonalds says, the truth is you probably already have existing communications policies to pull from.

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