Blogs are cheap, easily updated, and can focus on a niche market with passionate followers — an advertiser’s dream.
Toronto’s Globe & Mail has dispatched a blogger-reporter to Pittsburgh to cover a single hockey star, 18-year-old rookie sensation Sidney Crosby. ‘You can build a massive Web site and audience around one hockey player,’ says Dave Morgan, CEO of TACODA Systems Inc. an advertising-technology company. What’s more, blogs feed word-of-mouth on the Web. Comments on blogs can provide advertisers with feedback, and they circulate quickly among readers.
It’s time to wake up if you’re a law firm or professional services firm. You can sit back and wait for innovation to mow you over or start using blogs – they’re easy, fun, personally rewarding and the best way to reach your target audience.
If you still don’t know how they work, give me or another expert on marketing with blogs a call.