Edelman Survey: Create visibility as authority is number one reason to blog

October 6, 2005

The leading reason for blogging per a just released blog survey from Edelman, a world wide PR company, is to enhance one’s reputation as an authority. Interesting findings from the survey include:

34% – the highest number — blog in order to be visible authorities in their field.
Frequency of posting

Every few days – 38%
Daily – 26%
More than once a day – 18%
Once a week – 11%

38% write about companies, their products or their employees at least once a week. You ought to be listening to what is being said about your company and its clients.

40% find a blog endorsed and produced by a company to be at least somewhat trustworthy.

Source of post: Micro Persuasion

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Blogging