By Kevin O'Keefe

Marketers see web traffic and ROI from blogs

In further reporting from the OMMA conference in New York, Online Media reports panelists have found Blogs and other consumer-generated media channels can be extremely cost-effective in driving Web traffic to campaign sites and creating interest.

The panelists specifically discussed ads on blogs having a very high click through rate because of their niche target audience.

Source of post: Micro Persuasion

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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