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Email newsletters & RSS, using them together

Rok Hrastnik, a contributing writer for WebProNews, writes RSS is an absolute must as a supplement to e-mail delivery of e-zines and e-mail newsletters.

The reason being that all of your RSS subscribers are guaranteed to get your content, not necessarily the case with email, and many subscribers already prefer to receive information via RSS instead of e-mail.

Law firms and other organizations kick out a ton of email newsletters and alerts. The innovative firms are using RSS to complement email newsletters. It’s easy to do through a blog, whether a stand alone publication or as a way of alerting of new content in a newsletter or alert. Though I advise a stand alone blog for a number of reasons, most important of which is the viral marketing bounce, firms should at least be taking advantage of the RSS feature built into blog technology.