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Blog success report from LexBlog client : Instant Credibility

Jerry Kalish, publisher of the Benefit Plan Blog and President of National Benefit Services, Inc., a Chicago-based employee benefit consulting and administrative firm that serves private-held companies, publicly traded companies, and public sector employers dropped me a note reporting of his blog success. He has an appointment next week with the HR Director of a very large business to discuss issues affecting their post-retirement medical plan.

Jerry does not know what will come of the meeting but says he never would have even gotten this far but for his blog. “One of my contacts who handles part of their ancillary benefits provided a link to our Blog (just full of post-retirement medical plan postings) to the HR Director. Instant credibility.”

The lesson to be learned here is to leverage the credibility your blog gives you. Someone is going to get that meeting with a prospective client, someone is going to get that interview with a reporter, someone is going to be writing that article for your bar section’s next newsletter and someone is going to be speaking at the next function filled with prospective clients. But only you have a blog covering a niche topic that demonstrates you are a thought leader and expert in the relevant area.

Use the fact you are a blog publisher to your advantage. Drop an email to the people you want to meet or the gatekeepers (reporters, editors, program directors) to the audience you want to reach letting them know of the resource your blog provides. You’ll be surprised at the doors your blog opens.

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