70 percent of companies had no policy or guidelines governing blogs according to a report this morning from from the public-relations firm Edelman and blog-portal provider Intelliseek.
At the same, the report found outsiders’ opinions about a company are influenced by what employees say about the company and its products and that blogs provide employees with access to a mass audience.
Best of all the report found a large number of blogs and blog postings stick up for companies and individual managers. The result, positive opinion is shaped.
LexBlog works with a lot of law firms. The majority do not have a formal blog policy. However, lawyers are cognizant of what they can say and not say, just as they would be talking to a group at a seminar or talking to a reporter over the phone. Firms are also aware they need to follow state ethics rules governing advertising.