Podcast use to grow to 60 million users, good news for legal marketing

According to new forecasts from The Diffusion Group, a leading consumer technology research consultancy, demand for podcasts is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010. The report suggests that between 2004 and 2010, the use of podcasting among US consumers will enjoy a compound annual growth rate of 101%.

The study acknowledges the growth may be fueled by the growing commercial use of podcasting by major broadcasters such as ABC, NBC, National Public Radio, Infinity Broadcasting, and Clear Channel Radio.

Widely accepted use of podcasts by the general public is good news for legal marketing. Look at it this way. If lawyers could produce and broadcast television shows providing practical legal information to a niche audience, some people would be watching. The cost of television production and broadcasting is prohibitive. The cost of podcasts ain’t. Innovative law firms will take advantage of the opportunity.

Source of post: Shel Holtz