[Blogs] can provide many benefits to solos and small firm practitioners—that is, to those who visit and/or maintain them. With blogs, lawyers can increase their web visibility and use their experience to create a forum for high-quality information on substantive areas of law and new legal developments. What many of my solo and small firm colleagues may not realize, however, is that you don’t need tons of time or cash to capture these benefits. This article presents shortcuts and suggestions to help you get involved with blogging, whether as a beginning reader or a seasoned potential contributor. (emphasis added)
Read the rest of of the article – you’ll be well served. And if you are not following Carolyn’s writings on My Shingle, it’s your loss. Carolyn is one of the select few who tells it like it is when it comes to law marketing.