By Kevin O'Keefe

What RSS in Longhorn Means to lawyers and legal marketing professionals

Microsoft’s announcement on Friday that RSS will be incorporated into Longhorn, Microsoft’s next operating system, was a big deal for lawyers and law firm marketing professionals.

BL Ochman, an Internet marketing leader, saved me from having to pull a post together for you this evening. BL posted ‘A Simple Explanation of What RSS in Longhorn Means to Non-Geeks.’

It means that instead of simply drowning in information, Internet users will be able to keep up to date on new headlines, update notices, and a rich variety of content through a button on the Internet Explorer toolbar which will light up when it detects an RSS feed on a site. The user will click on that button to subscribe to updates which can be read at his/her leisure.

Law firms using traditional Web sites with articles, email newsletters or alerts will be left in the dust. Internet users using Internet Explorer browser will search for information & services and then subscribe to those Web sites & Blogs for updates. No RSS – no updates – you’ll look like a law firm without a Web site did in 1998.

Law firms performing Web development and Internet marketing strategy work without keeping the importance of RSS in mind are going to spend their money on outdated technology.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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