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Law firms can now run ads on targeted sites via Google AdWords

This week Google announced via its AdWords’ blog that advertisers can run their ads on Web sites and blogs of their choosing. Until now, advertisers ran Google ads displayed on Google’s search results pages when users searched for particular terms and/or on any Web sites referencing certain terms selected by the advertiser. The new program is called Site Targeting.

Target Sites (Not just Keywords). Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.
Get Creative. Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.
Make an Impression. Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.

Running ads on Google is easy for law firms to do. It is not rocket science to click on the link for advertising on the Google home page and walk through the process. In many cases, the cost is peanuts.

Google has a page on how to get started with Site Targeting.

Source of post: Search Engine Roundtable

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