Carolyn Elefant, a practicing lawyer, leading writer on solo and small law firm practice and publisher of MyShingle, warns solo and small firm lawyers not to waste money on LexisNexis Martindale-Hubbell's lawyers.com service because of the LexisNexis name.

Per an article in ClickZ News, LexisNexis Martindale-Hubbell has begun selling two sponsorship products on its Lawyers.com. Lawyers can purchase either sponsored links or content sponsorships on lawyers.com. There's three price levels: Nationwide, from $900 per month; statewide, from $160 per month; and by county, starting at $50 per month.

Elefant's response:

Sounds good, except for one thing – the service won't work.  The journalist who wrote the article noted that in, for example, a search for medical malpractice attorneys in Los Angeles, only two paid listings showed up. If other users obtain those same results, they'll look for lawyers elsewhere on the Internet, not on lawyers.com.  So anyone paying $900/month (or even $50/month) for exposure won't be attracting anyone.

Elefant goes on to explain that even a lawyers.com listing will not even give lawyers broad exposure on the Internet.

If you're listed in lawyers.com, try googling your name on the Internet.  It's likely that your lawyers.com listing won't even show up.  Even if you google your specialty – say, Maryland civil rights law – and lawyers.com appears at the top of the list, users aren't going to want to deal with a scroll through menu.  Rather, they'll just go to the lawyer with the weblog on Maryland civil rights law who comes up at the top of the listing – or the lawyer who bought the Google ad words 'Maryland civil rights' whose links appear in a feature box.

I agree with Elefant when she says “Maybe once upon a time, Lexis-Nexis-Martindale were the gold standard of lawyer advertising.  Not so anymore with the Internet.”

  • In response to Ms. Elefant's claim that Sponsored Results placements on lawyers.com won't work, let me assure you that they surely do work for many law firms. In fact, these Sponsored Results average better than a 10% click thru rate on lawyers.com, which is the most visited lawyer directory on the internet, according to the two leading internet traffic measurement services.
    Ms. Elefant's posting infers that lawyers.com lists only two medical malpractice attorneys in Los Angeles. That's not the case. There are in fact 154 listings in Los Angeles for Medical Malpractice attorneys on lawyers.com. There have been more than 4,000 medical malpractice searches performed from Los Angeles county on lawyers.com over just the past several months–1,500 from the city of Los Angeles alone. And the Sponsored Results placements for Los Angeles Medical Malpractice have averaged close to a 20% click thru rate over the past 12 months.
    Martindale-Hubbell subscribers do benefit from expanded visibility on the web via search engines and highly trafficked online directories–at no additional cost. Martindale-Hubbell subscribers are included in the lawyer/attorney sections of Superpages.com, Switchboard.com and Citysearch.com at no extra cost. Additionally, Martindale-Hubbell subscribers do benefit from additional organic exposure on all major search engines. In fact, we drive hundreds of thousands of clicks from search engines to our natural/organic listings each month. And there is no additional charge to our subscribers for this additional visibility.
    I invite Ms. Elefant to speak directly with Martindale-Hubbell to learn more about its web marketing products and services.
    Sincerely,
    Joseph J. Douress
    VP, Business Development & Marketing
    Martindale-Hubbell

  • greg

    And I have yet to see any business from my listing…

  • greg

    And I have yet to see any business from my listing…

  • Jim

    I lost traffic since they signed me up. When I ask for help they send me a proposal asking for more money, $20,000.00 was not enough for one year of listing a website and their nonactive banners. I did it all – not one sinlge case.

  • Jim

    I lost traffic since they signed me up. When I ask for help they send me a proposal asking for more money, $20,000.00 was not enough for one year of listing a website and their nonactive banners. I did it all – not one sinlge case.