Blogs act as filters

Jill Fallon, a lawyer from back East and quickly becoming one of my favorite bloggers, makes an excellent point about blogs acting as filters of information – the good stuff filtering through.

One of the things I love about blogs is the good ones, the ones I like, point me to interesting sites and information I most likely would not have found on my own.  Because someone else whose intelligence and ‘take’ I like reads a lot and points to the good stuff, I’m confident that it won’t be a waste of time.

Right you are Jill. And lawyers need to understand they can publish one heck of a blog by monitoring Internet discussion, legal updates and general news for the area of law they practice. Publish short blurbs, with links, about what you see and, like Jill says, you’ll be pointing out the good stuff for others with similar interests.

Plus you’re killing two birds with one stone. One, you create a knowledge base of information to help in your practice. Two, you’re showcasing this knowledge base to your target audience so they can see your passion on the subject and that you’re as up to speed on the area as anyone in the business.