Where are your prospective clients? Online, of course

From Mediapost’s coverage of a Burst study:

Asked about their media consumption habits over the past year, 61 percent of the respondents said they spend more time on the Internet today than a year ago, with 32 percent saying they spend ‘much more time,’ and 29 percent claiming to spend ‘somewhat more time’ online.

The source of this post, John Battelle’s Searchblog, also points out Fathom reports keyword prices are up 11% in April.