loggings biggest impact may be the way an individual lawyer or small firm can quickly enhance their reputation as a reliable and trusted authority while creating an effective Internet presence. Historically, getting featured in media coverage and the like has been the province of the big boys. Or at least lawyers who were spending some serious bucks and time on PR.
Last week The San Francisco Chronicle ran a story entitled Small companies promote themselves through Web logs. Two law firm blogs were highlighted as examples, one of which was LexBlog’s first client, Marler and Clark.
Bill Marler, one of the country’s top trial lawyers for victims of food-borne illness, and I met over breakfast about Christmas time in 2003. I told him I was playing around with the blog concept while working out of my garage. I explained not only that blogs were going to be a big deal but also that they were an excellent medium for a law firm with a niche expertise to be a clearinghouse for news and information on subject of interest to their target audience.
Bill had the foresight to see that blogs covering foodborne illnesses would get picked up by victims, their families, referring lawyers and the media. And in turn would enhance Marler and Clark’s reputation as a leading trial law firm protecting the rights of victims of foodborne illness. The firm now has a series of blogs covering foodborne illness.
And here’s the reference from the Chronicle:
E. coli (www.ecoliblog.com) — This is one of five separate blogs on food- borne illness written by the Seattle law firm of Marler Clark, one of the country’s top legal advocates for victims of food-borne illness. The blog provides news on E. coli-related illnesses.
Source for post: Micro Persuasion