The 1.0 Guide to the Blogosphere for Marketers and Company Stakeholders
Edelman, the largest independent worldwide PR firm, has issued a fabulous 22 page whitepaper on blogs. It’s called The 1.0 Guide to the Blogosphere for Marketers and Company Stakeholders (pdf file). This one goes on the shelf as one of the five must haves.
Every law firm marketing professional and lawyer unsure of what blogs can do to grow their law firm’s business should download and read the report today. Law firm directors and managers in large firms needing to convince marketing and administrative partners to get going with a blog marketing program should get this whitepaper in their hands yesterday.
The whitepaper is intended to inform marketing and communications professionals about the who, what, where, and how-to of blogging. Edelman says if the whitepaper has done justice to the subject of blogging, it also should sound a huge wake up call. Blogging is not just a passing fad…but any brand, business or organization that fails to grasp that fact may very well be.
Sections of the whitepaper include:
- The blogging boom…what blogs are and how they’ve grown
- The impact of blogs: challenges, opportunities and changes
- What others said about blogs: praise…and drawbacks
- Blogs that work…and blogs gone wrong
- Blog segmentation: The Edelman & Intelliseek Trust Media Blog Directory
- How to contact bloggers: new rules of engagement for the blogosphere
- To blog or not: key questions for marketers and communications professionals
- The do’s and don’ts of blogging in general
- Blogging terms you absolutely need to know
Great stuff. Download it today.