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Interview on corporate blogging and basics of marketing with RSS

Debbie Weil, one of the foremost corporate blogging experts, who also wrote an excellent book on blogging, and Rok Hrastni, the owner of and e-commerce manager for Studio Moderna, the leading Central and Eastern European direct marketing company, did a back and forth interview where they cover RSS and corporate blogging.

Topics covered in the 45 minute interview include:

  • The basics of marketing with RSS
  • How a company can profit from a corporate blog
  • How blogs relate to branding
  • Blogs and direct marketing
  • How to start your own corporate blog
  • What companies should blog about

Click here to listen to the interview.

Source for post: Lockergnome’s RSS & Atom Tips

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