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An open conversation with Steve Rubel of Micro Persuasion

This week’s Hobson and Holtz Report podcast is an open conversation with Steve Rubel of Micro Persuasion. Not only can you listen via an mp3 file, these guys now have a transcript of the program.

As you know I am a huge fan of Steve’s because of his leadership on the use of blogs for marketing and PR, and now spreading the word on the importance of listening to and participating in relevant online discussions. As Hobson and Holtz said, “He is arguably the most prominent and influential blogger in the PR profession, either side of the Atlantic.”

Their 45-minute conversation covered numerous issues, including blogging as an integral element of the practice of public relations; the General Motors blogs; the growing importance and significance of tags and folksonomies; influence, celebrity and responsibility; and ethics and the public relations profession.

If you are marketing, communications, PR professional or for that matter, a Internet savvy lawyer, listening to The Hobson & Holtz Report is a good idea.

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