Skip to content

JupiterResearch: RSS will have little effect on e-mail marketing – good news for LexBlog

March 22, 2005

JupiterResearch has released the results of a survey claiming RSS will not have a significant effect as a supplemental alternative to e-mail marketing.

  • Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content.
  • 45 percent of marketers have no plans to deploy RSS to supplement e-mail, and only 5 percent currently do so.

Although the findings are interesting, what it merely shows, per Alex Barnett, is that 45% of professional marketing population though not stupid, are ignorant. As Alex posted, just look at the findings of the December WordBiz research report:

  • Although 74% of email marketers are ‘familiar’ with the term ‘RSS’, only about 37% had downloaded an RSS feed reader subscribed to a web-based reader.
  • Only 23% read blogs via an RSS subscription.

My first thought when I saw this report yesterday was similar to Seth Godin’s when he read the survey – it gives people like me time to get it right by providing the latest in marketing technology to leading law firms, before the others show up to screw it up.

Posted in: