list of Fortune 500 companies who are blogging externally and/or internally. Jeremy, one of the founders of Inside Blogging, a blog consulting company, suspects at least 10% and possibly as many as 20% of the Fortune 500 are using blogs in some way.eremy Wright posted a
Large law firm marketing professional? See if your clients and prospective clients are using blogs. If so, you need to be using professional marketing blogs now for these companies ease of viewing your marketing materials. Pdf’s, email newsletters and browsing Web sites for articles ain’t going to cut it for these compnanies’ employees who are accustomed to the advantages of blogs and RSS.
Here’s Jeremy’s current list.
Disney (hugely, internally)
Toys R Us
New York Times
When I talk to some law firms and law marketing professionals, they do not see the immediate need for blogs because they do not believe their clients know what blogs are. Those same folks believe their clients don’t know what RSS (real simple syndication is). Wake up!
Your clients are using blogs as a communication tool, both internally and for external communications for marketing & PR. If you are going to force those clients to use email newsletters, pdf’s and browse Web sites, you’re making it tough for them.
Innovative law firms make it easy for clients and prospective clients to view their marketing materials. Blogs are the answer and if you want Fortune 500 companies as clients, they are ready for your blog communications.