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10 reasons why blogging is good for your career

In light of recent discussion on the risks of blogging and knowing lawyers are timid (scared to death may be more appropriate) to try anything new, I thought you needed to see Tim Bray’s top 10 reasons why blogging is good for your career.

As Rick Brunner at Business Blog Consulting (source for post) puts it, Tim’s a “posterboy for the idea himself; after being a prominent blogger for years stemming from his experience as an experienced technologist and entrepreneur, he was appointed Technology Director of Sun Microsystems last year, a company that now has several senior managers blogging.”

I agree with Rick that blogging is not dangerous. I’ll bet you my house if you blog for a year there will be dramatic changes in your career and/or the amount of work you are doing. You will not be able to avoid it. Heck, if you’re at risk of getting bounced out of a law firm because of publishing a blog, you got to wonder why you are working at a place that does not like its employees helping others via the Internet and stifles employee growth.

Well, here’s the top 10 from Tim Bray – understand they are not tailored for lawyers, but stretch your mind.

  1. You have to get noticed to get promoted.
  2. You have to get noticed to get hired.
  3. It really impresses people when you say ‘Oh, I’ve written about that, just google for XXX and I’m on the top page’ or ‘Oh, just google my name.’
  4. No matter how great you are, your career depends on communicating. The way to get better at anything, including communication, is by practicing. Blogging is good practice.
  5. Bloggers are better-informed than non-bloggers. Knowing more is a career advantage.
  6. Knowing more also means you’re more likely to hear about interesting jobs coming open.
  7. Networking is good for your career. Blogging is a good way to meet people.
  8. If you’re an engineer, blogging puts you in intimate contact with a worse-is-better 80/20 success story. Understanding this mode of technology adoption can only help you.
  9. If you’re in marketing, you’ll need to understand how its rules are changing as a result of the current whirlwind, which nobody does, but bloggers are at least somewhat less baffled.
  10. It’s a lot harder to fire someone who has a public voice, because it will be noticed.

I practiced law for 17 years. I liked it because I was helping others. But it had it ups and downs. It was not until I made a concerted effort to do more – to really go for it that I began to have some fun. And that was before blogs. You guys have a gift in blogs to advance your careers – to shoot for the stars. Don’t look a gift horse in the mouth.

If you need some help in understanding how blogs can be used to reach your target audience, enhance your reputation as an authority in your area of practice & locale, to grow your business and to begin to enjoy marketing your practice, give me a call (206 855 0988) or drop me an email. Free advice – no sales pitch. Like the practice of law, helping others floats my boat.

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