By Kevin O'Keefe

Blogging tips from the Scobleizer

Susannah Gardner, author of the upcoming Buzz Marketing with Blogs for Dummies, did us a great favor blogging the Blog Business Summit here in Seattle this week. Robert Scoble, Microsoft blog evangelist, gave attendees some great (tape’em on the wall) tips for blogging.

  • Passion and authority are key The combination produces valuable content for readers that they can trust.
  • Read other blogs. A lot.
  • Link.
  • Link to your competitors.
  • Realize that blogging has a payoff, even if it isn’t sales. If your company does any kind of outreach —say, sends people to speak at conferences—blogging can produce similar results for less money.

Thanks for recording things this week Susannah.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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