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Vast majority of users confuse ads with search results

January 23, 2005

Only one in six Internet users can always tell which search engine results are paid for (sponsored links) and which are not according to new survey by The Pew Internet and American Life Project. In addition, only 38% of users are even aware of the distinction between paid or “sponsored” results and unpaid results.

Though unpaid for search engine results remain the name of the game (75 % of Google users select organic results), this study is further evidence that sponsored ad links provide an excellent opportunity for law firms. As I have said before, focused ad buys for a specific practice area and locale can be really good buys. We but sponsored links at LexBlog at a minimal expense.

Source: Micropersuasion

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