PubSub : informational intelligence from blogs

Companies, law firms included, always want to know what is being said about them or subjects of interest to them or their clients. Traditionally clipping services were used for this informational intelligence.

Now, it’s the Internet that’s watched for this information. Google news is one place people use for regular email feeds on news published on the Internet. But with millions of blogs publishing and exchanging information, keeping your ear to the ‘blogosphere’ is becoming increasingly important.

PubSub is a matching service that instantly notifies you when new content is created that matches submitted keywords. Using its own search engine, PubSub is able to read millions of data sources on your behalf and notify you instantly whenever a match is made.

PubSub features

• Reads over 6.4 million weblogs, more than 50,000 internet newsgroups and all SEC (EDGAR) filings.
• Compatible with any information delivery system that can be accessed from the Internet – including email, SMS, PDA/mobile devices and Instant Messaging networks.
• Allows you to create, edit and manage subscriptions with ease, and stopping a subscription requires only a single click.
• Core technology is a Matching Engine that matches new information events against stored queries at more than three billion matches per second.
• Content is organized into “Topics” like Weblogs or SEC filings.

I am not user of PubSub yet. I subscribe to quite a few blogs, most of which cover a niche topic on marketing, Internet marketing & PR, law, journalism or technology. These blogs act as a ‘filter of the news’ that I need to stay up to speed with. I also use Google news email updates, though increasingly less, as blogs get better & better and more news sources offering RSS.