lexBlog’s training includes teaching law firms where to get content to publish on their blog. The goal of publishing a blog is to share valuable information, news and insight with regular readers and your target audience. It’s important to have a stable of such information. One of the best places to get this content is from other blogs.art of
Steve Rubel, publisher of Micropersuasion, provided some excellent tips on his blog today on how to find blogs writing about the topic you are interested in. Note I subscribe to Steve’s blog so I can get good content for you.
Getting content from other blogs
- Visit this special Google blog search page Steve created and type in the topics you are interested in. You will find blogs as well as links to weblog directories where you will find others.
- Once you find some blogs, check out their content. If they look promising, then enter that blog’s primary URL into the search box on this Bloglines page to see who’s linking there. This will give you an idea of relevance/influence.
- If the blog is relevant, sign up for Bloglines, subscribe to the weblog’s RSS feed and then note the number of subscribers that Bloglines lists. Also check out the link that says “related feeds.”
- Once comfortable with RSS feeds, you may wish to download a news aggregator so you can get the feeds directly to your desktop.
Sign up for the right blogs and you will have more content to blog on than you need. The difficult job then will be filtering the information to share the best with your readers.