By Kevin O'Keefe

RSS powerful marketing tool for lawyers

EMediaWire reports the use of RSS (real simple syndication) feeds has recently begun to explode both for Internet users looking for information in the area of their interest and for marketers seeking to promote their site. That’s good news for lawyer blogs as blogs have RSS built right into them.

The article reaffirms some of things I have been preaching about the benefits of RSS both for prospective clients your law firm is targeting and for your firm in making sure your Internet marketing message is reaching people.

Why does your target audience like receiving info by RSS?

  • RSS subscribers don’t need so share their email address or any other personal details. This makes it more likely that people will subscribe to your RSS feed if they are nervous about joining your mailing list.
  • The RSS subscriber knows that they won’t receive any spam (since they don’t share their email address), and they can unsubscribe from the feed at any time (they just delete the URL of the feed from the software they are using to read the feeds).

What are the benefits for your law firm?

  • You know that your feed updates won’t get deleted by the growing amount of email-filtering software in place on peoples’ desktops and on their ISP’s. This means you can guarantee that anyone who subscribes to your feed will receive your announcement.
  • You know that your subscribers are interested enough in your news that they actively seek to read your feed.

I talk to a lot of lawyers and business marketing professionals who think RSS is for the techies and is not going to rapidly catch on. They could be right. But with all the benefits of RSS, just a few of which are mentioned here, I think a rapid acceptance and use by Internet users and Internet marketers is on the horizon.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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