By Kevin O'Keefe

RSS is going to be a big deal, people need to start thinking about it now – Entrepreneur magazine

“RSS is going to be a big deal, people need to start thinking about it now,” Rebecca Lieb, executive editor of the ClickZ Network, a division of research firm Jupitermedia Corp tells readers of Entrepreneur magazine.

The article explains that RSS, originally built by Netscape to distribute syndicated news to Web sites, promises a host of other uses-including innovative marketing for businesses.

Jeanne Jennings, an e-mail marketing consultant in Washington, DC. says:

RSS may handle marketing tasks where e-mail now falls flat. As with e-mail, visitors can sign up for marketing alerts…. Unlike e-mail, visitors can rest assured that they can’t be spammed. If you don’t like what you’re getting via RSS, just pull the plug.

The article acknowledges the chicken-and-egg problem: relatively few people use RSS software. But notes that may change soon, as RSS support is integrated into other applications such as IM and e-mail.

I agree with Lieb. RSS is going to be a big deal. Law firm marketing professionals should act now. First to become comfortable with what RSS is and how it can be used to market the lawyers and attorneys in their firms. And second to begin the process of working with the law firm’s management and IT departments to get everyone on the same page as to how RSS can be deployed.

By doing so you will make sure the law firm has its content being distributed by RSS within a year. It would be a mistake to wait a year to introduce the concept of RSS to your law firm. Doing so would assure you that your law firm will be looked at as being behind the times when everyone is using RSS to receive news and info. You will also be missing a golden opportunity to grow the firm’s business.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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