By Kevin O'Keefe

NPR joins ranks of RSS news providers

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NPR news and information is now delivered to your desktop, or for that matter any Internet device, through NPR RSS feeds. Many NPR Member stations will also provide local and regional RSS feeds of their own.

Why is this relevant to the use of lawyer blogs for marketing? Law firms can extend their reach by distributing content usually reserved for email newsletters, client alerts and articles on Web sites via RSS. Blogs provide law firms cheap and easy to use RSS technology.

National feeds from NPR include:

  • NPR Top Stories
  • NPR U.S News
  • NPR World News
  • NPR Business News
  • NPR Health & Science News

Local feeds from NPR member stations include:

  • KJZZ (Arizona)
  • NCPR (Upstate New York)
  • KPCC (So. California)
  • WKSU (Ohio)
  • Oregon Public Broadcasting
  • WBUR (Boston, MA)
  • MPR (Minnesota)
  • WNYC (New York City)

Within the last week alone we’ve seen the New York Times, The Wall Street Journal and now NPR begin distributing their news and information via RSS. If these organizations did not expect RSS to be a big deal, they would not be using it. Expect other large publishers to join the ranks of RSS soon.

The result will be that the majority of your law firm’s clients will begin using RSS within a year – just like they began using email and Web sites about 6 to 8 years ago.

Kevin O'Keefe
About the Author

Trial lawyer turned legal tech entrepreneur, I am the founder and CEO of LexBlog, a legal blog community of over 30,000 blog publishers, worldwide. LexBlog’s publishing platform is used on a subscription basis by over 18,000 legal professionals, including the largest law firm in each India, China and the United States.

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